So I had this whole other article planned to be published today, but then the online teaching fox jumped into the hen house and big news and thoughts happened. If you're currently planning to develop an online course or teaching one, this is a big relevant update.
Udemy Changes Its World
The big online teaching platform Udemy has announced that they are making significant changes to how teachers can price courses they are selling. In their new pricing policy, they stated:
You can set your course price within one of 7 tiers between $20 and $50: $20, $25, $30, $35, $40, $45, $50.
The changes are going to take hold at the beginning of April and will affect a wide range of courses that are usually sold on a discount basis. Here is a nice video of some men telling us how the world now looks for everyone.
Is Udemy Completely Useless Now?
I have heard some of you declaring that being at the mercy of Udemy for your value and contact with your audience has been a bugbear for a while. In terms of the bigger picture, it's critical to know that this isn't about working with Udemy, but about working with any platform that helps you promote.
Instagram, Facebook, Google, italki - all of these companies require that you play by the rules. And that's THEIR rules, meaning you are in a trade of your content for their audience.
It will always be a challenge to balance the really tough work of building your own little empire with the compromises of standing on the shoulders of social media or marketplaces. Just like italki, many people get a huge benefit out of starting off with these platforms but must keep an eye on the future they want to build.
What Udemy has done has happened many times before. When Google changes SEO algorithms or Facebook brings in paid reach, it's a reminder of the relationship we rely on.
But what that means is for you to figure out, because your business is YOURS.
Where do you stand on this?
If you want to hear more about what I'm doing after 3 years of teaching on Udemy, email me back with your questions.
So What Will I Do Now?
After beginning to move my key courses to the Teachable platform in November, I'm currently in a spring clean phase for all my offerings. The new Udemy rules are affecting several courses I have produced, but I do love teaching them on there and giving you an affordable way to meet me through Live Lesson Strategies for Online Tutors & Teachers.
I'm not feeling ready for a knee-jerk reaction right now, so I won't remove all my courses. But I've been working on a strategy shift for a few months to allow for Teachable to be different to Udemy in what I offer.
I love reaching people who don't know me yet, that hasn't changed. And I love that Udemy's audience of millions reaches people who are accessing this type of education for the first time in their lives. So I will not create "junk courses" to penalize those learners, but try to create a careful way of interacting with the platform.
If you have specific questions or want to discuss your own online course situation, get in touch with me or leave a comment on this article. I do believe that each business is different and personalised advice goes a long way.