"It takes a village to raise a child."
I bet you've heard that phrase before. This African saying reflects more about humans than just a tip for childcare. It's about community, about working together and helping out.
When you're in business for yourself, it's hard to see the benefits of community. We worry about the competition instead, or about who's going to badmouth our efforts.
Today I want to share two community project stories to inspire you and remind you that there is always another side to that competition:
When The Competition Chips In
Last week, I ran a special campaign at Fluent Language. I set out to share excellent Black Friday deals. Not just any deals, but the ones I dreamed of. In order to create this, I reached out to four companies that I admire. They're fellow language creators.
Each one of them came together to work with me and provide pictures, discounts and thanks for my customers. Without their generosity, I could have never put together the awesome list of deals that I found - and as a result, all of us felt the benefits.
Lesson learnt: Reach out to your colleagues and put together a joint promotion - their light will shine on you, too!
When You Activate Superpowers in Your Friends
My mastermind buddy Kathy Pine set herself the target of raising $8,500 to produce the Inspired Year Planner on Kickstarter. She only had a few weeks to put together the project and really kick it off, and found herself frazzled with so much to do.
At our recent Mastermind meeting, we jumped in. We pretty much bullied Kathy into taking our help with copywriting, video editing, promotion, anything. As a result, the project reached 100% funded yesterday and each of us got to show off some amazing skills. We have a fan in Kathy now - everyone wins!
Lesson learnt: If you're overwhelmed with a big project, you've got to reach out!! Ask friends, family, colleagues. You might be surprised by what they can do.
You should also check out her project on Kickstarter today!
If you're in the UK, pledge $35, select "no reward attached" and I will arrange special free shipping for you.
What these stories show is that you should not feel alone whenever you are stuck.
Get out of your rut, call in the cavalry! Your network is full of people who are bursting with creativity, wanting to help you, ready to offer something.
So...when was the last time you reached out?