Use Your Voice and Connect with Your Audience Like Never Before . . . With this Hugely Effective Marketing Tool!
Discover How To Create and Launch a Successful Podcast
And Convert Your Fans Into Perfect Customers to Grow a Booming Business
This masterclass reveals the exact steps you need to begin (or improve) your podcast . . . and promote it so your audience GROWS.
Heidi from Love, Joy and Languages
Wondering if podcasts are worth the effort, or if it would even work for your business?
- Do you have enough authority on a topic?
- Or even enough topics to speak on?
- Don’t podcasters have to be techy in order to be successful?
The answer is Yes, Yes, and No!
Podcasts are for ANYONE who wants to have FUN while growing their audience and expanding their business!
If you love to teach and create content online…
If you are extremely passionate about learning and exploring what you care about the most…
If you’re ready to reach the next level in your business…
Ready for a wider audience, to become an expert authority, and build your business in a creative way…
Then the answer is YES.
You CAN have a successful podcast!
(And produce it without a ton of money or effort.)
This Podcasting 101 Online Course is for YOU if:
- You’re in the beginning stages of starting a podcast and need a clear roadmap to get you to success
- You’ve started a podcast, but now you need tips and trade secrets to polish it up and make it shine
- You’re interested, but also worried it will be way too much work and you want a system that allows you to publish weekly . . . easily
- You’re looking for a simple and flexible way to plan out content so you always know what’s coming next
- You’re unsure of your voice (or message) and want to express yourself confidently
- You want to expand your reach and turn listeners into customers who cannot wait to pay you and work with you
“If you want to start or improve your podcast, this is the best course there is. I took it after having already run my podcast for a long time and learned so much.
I would recommend Podcasting 101 to anyone who wants to know they are in
100% safe hands when it comes to getting your podcast up and running, or making your existing podcast even better.
Even after 4 years as a podcaster I still learned a lot from Podcasting 101 and refer back to it whenever I need something. You might just find, like I did, that starting a podcast was the best decision you could have made.
Ruth Poundwhite
🤫 Here’s a secret. 🤫
The magic in creating a podcast is being able to show up as your authentic self . . . speak directly to your listeners . . . and build trust.
Because people buy from those they trust.
If you can do this, your ideal customers will be jumping to work with you because they get YOU.
Let Me Introduce Myself...I'm Kerstin Cable
I’m an expert on all things podcasting . . . Since launching, my podcast has been downloaded 1.5 MILLION times.
I’ve pulled in big-name sponsors, booked language retreats, and brought in dozens of supporters on Patreon. And now, my podcast is a key part of my business.
But best of all, I have FUN.
Every single time I turn on my microphone, I’m grateful and excited to talk about things I love.
And almost every week, I receive emails from listeners telling me they LOVE my show.
But I started where you are now . . .
I’ve made all the amateur mistakes, but I found the key to success!
Now I created a simple, foolproof one-woman production system that:
- Reduces editing effort to a minimum
- Keeps my show exciting so I am NEVER bored with it
- Forms the cornerstone of my content strategy and makes repurposing super easy
And I'll help you do the same.
I Believe that Your Ideas are Valuable.
Your Perspective is Important.
So Let's Find Your Voice and Share It.
My course Podcasting 101 will guide you through each stage: concept, completion, and publication.
I cover everything you need to know, including:
- Which equipment to buy (and which to leave on the shelf), and how to use it correctly so you’ll never spend hours editing an episode
- How to plan your content and capture each great idea in a super convenient system. You’re not boring and your show won’t be either!
- How to keep a consistent schedule that’s also super flexible for times when you have too much on your plate
- How to move past the fear of having the “wrong sounding” voice
- How to record with and without guests and make the process an absolute walk in the park
- How to connect with your audience and keep them coming back, building trust that translates into profitable customer relationships (without sales calls or paid ads!)
- Where to upload your show and how to promote it quickly and easily so it never becomes a tedious chore
- How to avoid amateur mistakes and overcomplicating things
And so much more…
You can even ask questions and get valuable advice and troubleshooting tips for your podcasting needs.
By the end of this masterclass, you’ll be itching to plug in your microphone and start recording!
And Best of All? You’ll Have FUN Building Your Brand and Living Your Passion!
Launching a podcast is liberating, creative, and extremely good for business!
Creating a podcast can also give freedom in other areas of your life . . . like creating a solid stream of income, becoming a trusted voice in your field, and doing something worthwhile and fulfilling . . . or just stepping out of your comfort zone and growing.
So jump in already!
Your Audience is Waiting
What is included in Podcasting 101?
Podcasting 101 - a comprehensive online course teaching you to plan, produce, publish and promote your own podcast.
Here’s what’s on the curriculum:
Module 1: Planning Your Show, introducing you to the most popular podcast formats and key choices that will make your podcast stand out from day 1.
Module 2: Building Your Sound, teaches you how to create a professional sounding podcast that is as simple to edit as you need
Module 3: Preparing to Speak on Mic, is where you learn how to develop your speaking skills and mic technique so you’ll sound great on any microphone
Module 4: Bringing in Guests and Co-Hosts, teaches you my proven process for selecting valuable people that make your show shine, and making them sound amazing
Module 5: Editing, shows you my methods for making the editing process quick and painless so you can focus on what you do best
Module 6: Publishing, Promoting & Monetizing, is where you’ll learn how to publish your show and promote it, start making money and celebrate your successes
PLUS: Podcasting 101 also contains an action focused workbook and tons of tool tips that are PROVEN to work
“Kerstin covered so much; actually... everything to do with starting a podcast. It was one of the most comprehensive live trainings I've attended and I was still engaged and taking notes right up until the end!
Kerstin is so easy to listen to (as you'd expect from a podcast host!), funny and engaging and her generosity at sharing all she knows about podcasting will surely help new podcasters get their episodes out there.
Michelle Rose
Owner of Michelle Rose Marketing
“I love podcasts (especially Kerstin's) and have wanted to start a podcast for a long time. So when I heard that Kerstin was doing a Podcasting 101 training, I couldn't wait. It didn't disappoint!
She's thought of everything from planning, to thinking about your audience, technology, delivering, getting monetised. I thoroughly enjoyed it and learnt a lot! Before starting, my biggest questions were about the tech and she answered them all.
For me, a serial procrastinator, the biggest testimony comes from the fact that I've actually started my podcast!
Thanks Kerstin. Diolch!”
Dafydd Morse
Host of "Life to the Full"
“Listening to podcasts is one of my favourite pastimes, so I thought it would be great to start my own but... it looked way too complicated so I constantly put it off. Attending Podcasting 101 was so much fun, gave me all the knowledge I needed and within a short time I launched my podcast “You Don’t Say?!”.
The tips Kerstin shared for recording were great and now I feel confident every time I’m faced with my mic. My 50th episode is out soon and I can definitely say that thanks to Kerstin I’ll be doing this for years to come.”
Abigail Cummings
Host of "You Don't Say!"
“I loved the clear message of this masterclass: Yes, there are some things to consider and plan before starting a podcast - here they are. And now get going, you have everything you need. And have fun.
The workbook and recordings are well structured and guided me through setting up my own podcast. What felt like a big hurdle turned into a perfectly enjoyable process. Thanks Kerstin!
Sania Jardine
Host of "The Language Pig Podcast"
Answers To Your Questions
Editing a podcast sounds like so much work! Can your course help me with that?
Yes, absolutely! It is totally realistic for you to create great quality podcasts that take less than 15 minutes to edit. The secret is to have great quality audio going into your recording, so you can keep the editing part to a minimum. (And no, that does not mean spending thousands on equipment.)
In Podcasting 101, I give you dozens of simple tips to help you go step-by-step so that editing your show will never hold you back.
I'm worried that I'll record about 3 episodes and then abandon the project. Will this course help?
You are not alone. In fact, over 90% of new podcasts never make it past 3 episodes. But trust me when I say all you need is a good system and you will be able to release regular episodes easily.
In Podcasting 101, I'll teach you all you need to know about
- choosing the right show format
- connecting with guests that light you up and make you want to talk to them
- consistently finding content that you'll want to tell the world about.
And telling the world about what you love...that's podcasting!
Podcasting is so scary. So much tech! How can I know I'm doing it right?
Do you need a super-complicated setup with pro software and 25 cables coming out of everywhere? No! I started with a laptop and free software.
Your message and your content matter more than studio quality audio.
Once you have the basics in place, the tech side becomes as easy as brushing your teeth. In Podcasting 101, I'll be sharing with you exactly how to get the best conditions for home recording.
How much time does it take to create a podcast?
It depends on how complicated your show's format is and how specifically you want to edit. I have produced episodes that took one week to create, and others that only took 10 minutes.
This means I know the difference between these types very well, and I give you advice that helps you select the right format.
I am not sure I should start a podcast and it's not my priority right now. Should I join your class anyway?
It's not my interest or my job to tell you exactly how you should create and produce content in your business, and I don't want to pressure on you by saying that your podcast is the instant holy marketing grail. I don't need to give you FOMO about that.
But here's the thing: If you are
- passionate about your topic and here to learn and explore it creatively
- eager to connect with your audience and the people you admire the most through the most amazing platform
- committed to creating high quality content that stands the test of time
- done with producing content for social media platforms that you don't ultimately own
- and ready to build your brand, turn your subscribers into customers and HAVE FUN
then I can't think of a better way to share the wonderful, unique voice that only YOU have got, and I would be honoured to help you get started in Podcasting 101.
Ready to Create and Launch Your Successful Podcast?
Join Podcasting 101 and discover how easy it can be to build your brand with podcasting.
What they say about Podcasting 101
Ruth from Quietly Ambitious