Whenever I hear that someone new is starting language learning, I get excited.
But then, they mention Duolingo and I know how this is going to go.
I’ve spent years teaching, learning, and experimenting with language tools, and the little app with the Duolingo owl has always felt like a toy version of what language learners really need.
Using the app feels like language learning. You’ll pick up a few phrases. Cartoons cheer you on.
But deep down, it’s cosplay. Why?
What’s Good About Duolingo
This app felt like a revolution when it first came out. Here’s why:
- Free-ish, easy access to language learning from your smartphone. Nice. 
- Lovely design with lots of fun illustrations 
- Gamified learning keeps you coming back! 
- It gets you from zero to somewhere in language learning, and officially works for getting people to do well on tests. (research sponsored by Duolingo itself though 👀) 
The Downsides of Duolingo
Duolingo telling me what my problem is.
You probably know about a lot of these issues by now, but let’s recap:
- You have to learn endless nonsense sentences. 
- No flexibility about how you express yourself in your new language, so you’re not learning how to communicate. 
- The feedback is too easy to ignore. 
- Of course it’s not really free. Duolingo is now an ad-packed freemium app, and their business model has always cost teachers and learners. (Want the back story? Listen to this podcast about the hidden cost of cheap & easy language learning.) 
- Zero nuance, extremely limited explanations, no culture context. 
Language learning should make people curious, but Duolingo doesn’t do that.
You don’t become a communicator. You become a really good Duolingo user.
What I Wanted to See Instead (So I Built it)
As a language teacher, AI has blown my mind. This endless resource of natural languages is easy to access, like a rich practice playground.
From the start, I wanted to build a community-driven, AI-powered space that actually helps people make progress:
- Fresh, exciting ideas developed for real learners 
- Tools that help you learn with freedom, explore and have fun 
- Real-time personalised feedback, not just error messages 
- Content rooted in culture, context, and actual conversation 
- And most importantly: a support system. Other humans. (Plus AI that doesn’t sound like it’s dying inside.) 
So I opened AI Language Club, where we create and experiment with fresh, interesting language learning ideas in ChatGPT, Gemini, and other AI tools.
If you are just getting started with a new language, don’t sleep on the big possibilities of AI, because it can do so much more than Duolingo!
What to Read Next
- 3 Tutor-Approved Ideas for Improving Your Duolingo Experience 
- Finding the Button That Makes AI Easier for Language Learners 
If you are ready for fun, exciting language learning with fast results, come and join our club!

 
            